ADS ANALYSIS

Hi Alison and Michelle: This is my first assignment. I will look forward to your feedback:

As it is written in the syllabus, Rinso ad is from the 1940’s era. The illustration shows a young and attractive woman hanging a bright, clean bed sheet on a line to dry.
This ad makes the task of clothe washing light and sweet. She looks like she is dancing instead of hanging a sheet.
The intended audience for this ad is conservative housewives who are in their twenties, thirties or forties.
My audience did not pay attention to this ad because at their age they do not pay too much attention to house chores; moreover, they use dryer machines and they usually do not know care about detergent brands.
Las Vegas ad says “Come and play”. This ad is an exotic invitation to come and play at Las Vegas. It is an invitation not only because the slogan reads, “Come and play”, but also because the girl’s exotic back in a black dress holding an “I love Las Vegas” bumper sticker across her behind means an invitation. It lets the viewer guess what he can find in Las Vegas. Her bracelet of dices is another invitation to play in the casinos, where one can find high roller or lower stakes games and at the same time find beautiful and sexy women.
The primary Audience for this ad is men from ages 21 on.
For my audience this ad could be very exciting, especially for the men. For some girls this ad could bring excitement because of all the expectations that the invitation is implying. However, some girls could find this ad offensive because of moral or religious beliefs.
The Data Computer ad shows three young business people, one woman and two men. All of them are in their 20’s and are wearing business outfit. They look smart, attractive and assertive. This ad is addressed to young people between the ages of 20to 35, young executive, who know how to navigate between technology and business, and want to know more about this technology resource.
My audience will be attracted to this ad because it shows successful, happy and young people.
They might think they can be in the same position in a short period of time.
Color in the Rinse ad is a fade away due to the time or to the way they did it. We have to consider that the Rinse ad is from the 1940’s when the printer color was not so bright, vivid and intense as they are today. The Rinse ad would have today a bright background with a clear and blue ski, a beautiful backyard, and perhaps a couple of cute and playful kids. Because of that the font and color of the letters will have to be different.
Las Vegas ad is effective according to their color and layout. The picture is clear, the background is bright white, the girl is in the right position, and with the right and sexy black color to be attractive enough. The girl’s skin looks perfect with only an inviting tattoo that disrupts the body curves. She has beautiful hands in the right position that are decorated with rings and a bracelet that combines black and white even though a red dress would be sexier.
The Data computer add is effective due to its lack of color. The contrast created in black and white underscored the persons and the idea that they try to reflect. Likewise, the positional contrast, the tie and shirt movement, and the face gestures make this ad intense and effective.
On the humorous side in ads I have to explain that it is a way to attract viewers. However, humor can be dangerous because it can be mean.

Las Vegas ad is not humorous to make one laugh, but it is humorous to be provocative. The girl advertises by holding an “I love Las Vegas” bumper sticker across her behind. I do not think the publicists are trying to be offensive, but rather provocative. We should not forget the primary audience of this ad, men who want to have fun and an exciting adventure in Las Vegas.
Regarding the Las Vegas ad, my audience will think according to their gender. Women will think is a provocative and full of sexual content ad. Men will love it because of everything it represents.

Susana